I worked with Universal Music to created instagram feed and story tiles to cross promote Shit You Should Care About's collaboration with the Kiwi (but very international) pop artist Lorde.

This content sat alongside a podcast interview with the artist herself (one that I co-hosted) and teasers of her new music.

I took Lorde's existing brand and created work that was true to her campaign's aesthetic, working with a series of unreleased photographs of her in line with the promotion of her sophomore album Solar Power.